A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers.
As the embodiment of almost everything your business is and does, your brand “lives and evolves in the minds and hearts” of consumers. Its identity, therefore, is crucial to your business’s future.
You get personal attention through a one-on-one consultation to discuss your brand requirements
We transform your ideas into a workable brand identity designed to develop credibility among your competitors and trust among your customers
You get credibility with a brand identity — one with a face, trust, and a mission that attracts people to become customers
BRAND RESEARCH
Brand research assists with the creation, development, and ongoing management and strengthening of your brand. Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted after launch to assist in the development of brand assets.
MARKETING STRATEGY
Developing a marketing strategy is vital for any brand. Without one, your efforts to attract customers are likely to be inefficient and unsuccessful. With an understanding of your business’ internal strengths and weaknesses and the external opportunities and threats, we help you develop a strategy that plays to your own strengths and matches them to the emerging opportunities. We also help you identify your brand’s weaknesses and try to minimize them.
BRAND STYLE GUIDES
A brand style guide is a rulebook that explains how an organization presents itself to the world through its logo, font and color selections, photography and much more. Put another way, it’s a reference tool that helps maintain consistency in what a brand looks, feels and sounds like.
LOGO DESIGN
Your logo is the most recognizable part of your brand. It’s on everything from your website to your business cards to your marketing materials. With your logo on all of these elements, it will help your branding look cohesive. Our well-designed logos are an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
WEBSITE DESIGN & DEVELOPMENT
An appealing, informative and easy to access website is crucial to the success of any strong brand. Our sites are built in WordPress and set up in the most user-friendly manner to ensure any site maintenance is manageable and efficient. All of our designs are created to be mobile-friendly. From simple landing pages to sophisticated e-commerce platforms, we design and develop websites that are a clear reflection of your brand, and succeed in their purpose of driving users to action.
PRINT DESIGN
Printed marketing materials are a great way to spread information about your company and brand. You can get started with customized business cards, postcards, brochures and various other forms of printed materials that will help to get your message out. Whether you are promoting an offer to new customers or simply need a brochure to place in your office, you can make a great impression with high-quality personalized designs.
COPYWRITING & MESSAGING
Copywriting and messaging creates the human voice that connects users to who you are as an organization, and making that connection meaningful depends on how well you tell your story. When visitors come to your website or view your printed/digital marketing materials, they’re looking for more than just great design and an easy user experience. They want to learn how to buy your newest product or service, why they should support your cause, or simply what your organization does and why. The copy on your branded materials works hand-in-hand with their design to capture visitors’ attention and encourage action.
COPYEDITING
Our copy editing process serves to ensure that the text is accurate, flows nicely, is sensible and fair, while being free from any legal issues. We ask questions about unclear material, including references that don’t make sense from one section to the next.
PHOTOGRAPHY & VIDEOGRAPHY
When it comes to delivering your message to your audience, we have the creative talent production resources to make a lasting impact with consumers. Engaging photography and video is an excellent way to convey your value proposition to clients and customers. Our video and photography services tell the who, what, and why of your company in a dynamic and transparent way.