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9 Fallacies of Branding
Though we live in a branded world, there are still major misperceptions about what branding really is, and how a brand performs to build a business. Brands are a blend of science and creativity. For the most part, companies ignore the science.
Here are 9 Fallacies of Branding heard from clients, and a "3RT Solutions" (3RT) response.
Fallacy #1: I've/We've Been In Business A Long Time - My Customers Know What We Stand For.
3RT: Show us your data. Because we bet they don't. If we talk to 10 customers about you, we will get 10 different answers. We will. We know this because we've never done a brand project where customers responded how executives thought they would respond. Some of the customer responses you won't like. And most likely, what they actually think of you isn't quite (or at all) what you'd like them to think of you.
November 5, 2020/by adminHere are 9 Fallacies of Branding heard from clients, and a "3RT Solutions" (3RT) response.
Fallacy #1: I've/We've Been In Business A Long Time - My Customers Know What We Stand For.
3RT: Show us your data. Because we bet they don't. If we talk to 10 customers about you, we will get 10 different answers. We will. We know this because we've never done a brand project where customers responded how executives thought they would respond. Some of the customer responses you won't like. And most likely, what they actually think of you isn't quite (or at all) what you'd like them to think of you.
5 Things Your Business Website Should Have
Business websites are standard these days regardless of size or industry. Without a website, your business will not be taken seriously.
Here are 5 things your business website should have:
1. A Call to Action. Your website visitors are on your website for a reason. Your business website is a marketing tool designed to get website users to request more information, purchase a product, or book your services. You need to present a clear call to action, so your website visitors do not leave your website and take their business to one of your competitors.
October 22, 2020/by adminHere are 5 things your business website should have:
1. A Call to Action. Your website visitors are on your website for a reason. Your business website is a marketing tool designed to get website users to request more information, purchase a product, or book your services. You need to present a clear call to action, so your website visitors do not leave your website and take their business to one of your competitors.
Why Brand Reputation Is Important for Small Businesses
As you attract attention for your brand and start to build recognition, then you start to create a reputation, be it online or through personal interactions. Brand reputation is crucial for your business - it covers everything from customer interactions, product or service standard, and customer feedback.
October 15, 2020/by admin4 Fundamentals Of Business Branding
Utilizing these branding fundamentals can lead to success. Your strategies must be aligned with all aspects of your business, to get the best results.
October 8, 2020/by admin8 Website Building Mistakes To Avoid
When you decide to build a website for your business, there are so many things to consider. As you work everything out using our Website Planning Worksheet and Brand Board, try to avoid making these website building mistakes.
October 1, 2020/by adminBrand With Vision – Create Your Brand Board
Your brand board is the road map of your brand that comes with instructions on how to implement each brand element. The key to a successful brand is strategic thought-provoking concepts and images that clearly articulate the embodiment of your brand. The best way to organize and visualize these concepts and images is by creating a brand board.
We Have Created A Free Brand Board Template To Help Get You Started
September 24, 2020/by adminWe Have Created A Free Brand Board Template To Help Get You Started
4 Guidelines For Choosing Your Next Website Design Company
A professional website design company knows a lot better than to just create an attractive website. They understand the importance of conversions and are well versed in calls to action, proper design layout, color psychology, information architecture and usage patterns.
September 18, 2020/by adminHow Do You Write A Good Brand Story?
Your brand story should differentiate you from everyone else. Telling your unique brand story starts with these questions:
September 11, 2020/by admin10 Branding Mistakes Entrepreneurs Make
When you are growing your own business, every branding mistake you make is costly Here are 10 costly branding mistakes that I have seen entrepreneurs make.
September 4, 2020/by admin